E
THE CREATE FRAMEWORK
E — ENGAGEMENT
Engagement grows when people have a meaningful role in the work.
Understanding why the work matters is an important beginning. Engagement turns that understanding into participation by giving people a clear invitation to contribute, influence the outcome, and move the work forward.
WHY ENGAGEMENT MATTERS
Participation Creates Ownership
Engagement is more than attention or agreement. People engage more fully when they can see how their ideas, effort, and decisions shape the outcome. Leaders create that opportunity by inviting perspective, making participation meaningful, and responding to what they hear.
CREATING ENGAGEMENT
Three Practices That Invite People In
INVITATION
Ask for perspective before decisions are finished and make it clear that thoughtful contribution is welcome.
PARTICIPATION
Give people meaningful responsibility, clear expectations, and room to influence how the work moves forward.
FOLLOW-THROUGH
Respond to input, recognize progress, and show people what changed because they participated.